by Tom Swift

Strength coach Jay Cardiello asks people to “establish a sense of purpose rather than setting a goal. ‘You have to be pulled toward something. Goals are pushing. I want to lose 25 pounds. That’s boring. That pushes you away,’ he says. ‘I want to avoid getting diabetes, I want to walk my daughter down the aisle — those are pulling purposes.’ To encourage this, Cardiello’s clients (he works with professional athletes and teams such a Kevin Love of the Cleveland Cavaliers, Tyson Chandler of the Phoenix Suns, and the Cincinnati Reds) use incantations — repeated motivational phrases — and meditation to envision themselves reaching their objective. Says Cardiello, ‘You have to figure out your why factor.'”

-Erin Flynn, “What Else Comes Before Working Out on the the Fitness List?,” Sports Illustrated, 4-10-2017